There will be new goals and aspirations this New Year’s, and what better way to start the year than to have some freshly baked goods at reduced prices? If you run a home bakery, now may be the chance to develop mouthwatering deals and discounts to best use this magical time of the year. Here are five easy tips to help you get the word out and make your New Year sale a hit.
Leverage social media marketing
Social media is where your stunning cupcakes, creamy cheesecakes, and gooey brownies can shine brighter than the New Year’s Eve fireworks. You’ll need to create hype around your upcoming promotions, and you’ll have to do it in style.
Consider using vibrant posts, drool-worthy photos of your best-selling treats, and catchy captions that will compel people to check out your posts. Even stories that give followers a quick glimpse of what’s on the menu can be a great way to attract the audience and spread the word on social media.
Work towards building anticipation among your audiences for D-day; a countdown to sale day is a surefire way to get people talking. Create a sense of urgency with daily updates, a sneak peek of a new dessert you’re launching, or a teaser of a limited-time discount.
Engagement is pivotal in successfully conveying your message on social media, especially with Instagram’s pesky algorithm. Get into a habit of replying to comments, liking responses, and interacting through stories and stickers.
Collaborate with influencers
Influencers are the people current-age customers look up to for reviews, and their words carry weight. By teaming up with the correct foodie or lifestyle guru, your baked goods can find their way into hundreds of mouths. Shortlist foodies and lifestyle influencers who adore homemade treats and have a knack for storytelling or small-scale food bloggers with reliable following.
Think of food bloggers who share drool-worthy pictures or lifestyle creators who love spotlighting unique local finds and are not hyper-focused on the numbers but on their community. Influencer marketing can be financially hefty; you’ll need to offer some incentive to influencers to discuss your bakery.
Your products are your USP, so why not send influencers a curated box of your best-selling treats and let them experience the magic firsthand? When their audience sees those genuine reactions paired with mouthwatering visuals, they’ll be intrigued to try your New Year specials.
Encourage user-generated content (UGC)
Customers aren’t just a way to make money; they can be your biggest cheerleaders when you guide them in the right direction. When their excitement about your bakery sale spreads across social media, it creates a ripple effect.
Start by asking them to snap photos of your delicious baked creations and share them on their social media with fun and dedicated hashtags that can be made from your bakery’s name or suggest some existing ones. Once those posts start rolling in, promote them for maximum reach and impact.
You can share posts or stories on your Instagram page or use those videos as social proof while also reminding your customers of your upcoming sale. Not only does this act as a glowing testimonial, but it also makes your customers feel special. The aim here is to use other people’s reviews to promote your bakery and your sales, so emphasize how much people can save for drool-worthy treats.
Utilize print media
Mixing up your marketing mediums can be a fun and rewarding way to promote your sales. It also gives you the leverage of throwing in your menus for free. A beautifully designed flyer can grab attention like the aroma of freshly baked bread wafting through the air.
Using print material to promote your price drop this New Year’s season can be your bakery’s chance to make a lasting impression. Using tools like PosterMyWall, you can curate eye-catching flyers showcasing everything customers need about your New Year sale. From mouthwatering images of your best bakes to bold text highlighting discounts and unique menu items, PosterMyWall can help you design the perfect professional flyer with their bakery sale flyer templates.
Consider providing your point of contact so people can reach out to you if they have a query; add a QR code linked directly to your socials. Once you have the design under control, start thinking of the placement of your flyers; high-traffic areas like local cafes, community centers, wedding venues, malls, or even schools should be considered.
Create irresistible offers
The word “sale” is powerful, but pairing it with jaw-dropping offers is a recipe for success. Imagine customers grabbing your bundles or rushing for your limited-time deals. It’s all about giving them an offer so good they can’t say no, even if they’re stuffed with New Year’s dinner.
Bundle discounts are like gifts that keep giving, especially to your customers. They are marketed as gifts for New Year’s. It’s all about making your customers feel like they’re getting more bang for their buck while enjoying their evenings in full swing.
You can also sprinkle in some of the magic of limited-time deals to create urgency and excitement. Nothing gets people moving faster than the thought of missing out, like a 10% discount for five products until New Year’s Eve.
With these five tips, your New Year’s discounts will be a hit. Get ready for your shelves to run empty and your register to be full of cash. Here’s to a successful sale and a year as sweet as your desserts!
